Challenge
To generate awareness of Shannon's amongst ABC1 men and women aged 35 - 64, positioning it as an indulgent and innovative drink on a small budget.

Mechanic
Launch event at two consumer publishing houses IPC and Natmags. An award-winning bartender demonstrated the versatility, innovation and indulgence of the drink. Also arranged a series of one to one interviews to generate awareness amongst the trade press. A media relations campaign was devised following the launch, targeting key calendar dates including New Year and Valentine's Day.

Results
Nearly £1/2 million of coverage.

Client Satisfaction
'We have never used PR before and were very impressed by the dedication and enthusiasm shown by the STANIFORTH\ team and we certainly saw an increase in sales when coverage hit.'