Challenge
To create maximum noise around the launch of the 118 888 Directory Enquiries', 'Change your number, change your life' promotion fronted by Fran Cosgrave.

Mechanic
We coordinated a celebrity party to launch the promotion, hosted by Cosgrave at his London nightclub with performances by Natasha Hamilton and BodyRockers. We managed the styling of the event to ensure that the 118 888 Directory Enquiries brand remained highly visible and invited national journalists to attend. We launched the party with a photo call, inviting national picture desks to take photographs of Cosgrave arriving in a Cadillac with a bevy of 118 888 girls, replicating one of the scenes in the TV advert. At the end of the evening each guest received a 118 888 Directory Enquiries branded goody bag containing exclusive gifts.

Results
The launch campaign delivered over £200,000 worth of media coverage including OK!, New! and the Daily Mirror.

Client Satisfaction
"STANIFORTH\ was fantastic in pulling together all the vital elements of our launch, making sure that the 118 888 brand was at the forefront of everything we did, resulting in a truly successful event and some great national coverage."