Challenge
To re-launch the new improved Boots Shapers Range.

Mechanic
We visited 60 national food journalists to drop off a free lunch and offered them the opportunity to interview Tom Kime, the chef behind the new range.

Results
Sales increased and Shapers became the third largest Boots brand based on PR and POS activity alone. The campaign achieved £106,836 worth of editorial coverage from 21 pieces of national editorial coverage, including The People, The Sun, Observer Food Monthly, Daily Mirror, Woman's Own, Best, Woman and Zest.

Client Satisfaction
"Very pleased with the results generated by STANIFORTH\ and have since worked with the agency to launch the Boots Delicious range."