Challenge
To launch and maintain Marks & Start, Marks & Spencer's major CSR programme focusing on employability.

Mechanic
Marks & Start launched with syndicated regional photo calls and interviews. We commissioned an independent piece of research to support the programme and add credibility, and gained endorsement from a number of charities. Since launch we have secured coverage via strong case studies, and recently hosted six regional events to celebrate the programme's first anniversary.

Results
Over £2,500,000 worth of coverage reaching an audience of 66 million. Highlights include LK Today, BBC regional TV, Woman's Own and The Sun.

Client Satisfaction
"It is fantastic to work with an agency that understands exactly what we want and how to achieve it. We have had some fabulous coverage on the Marks & Start programme that has helped to platform our CSR initiatives."