Challenge
To position Empire Stores as a fashionable, stylish and contemporary home shopping brand increasing coverage in all key media.

Mechanic
A press preview, showcasing Empire Stores' Autumn/Winter apparel was staged. Clothing was merchandised in a boutique format so as to maximise press appeal and was cleverly accessorised with Empire Stores' homeware.

Results
Intense media relations ensured a positive turn out on the day of the show exceeding all expectations and previous attendance levels. Media coverage has also seen a vast increase, with year on year evaluation up by on average 253% per month.

Client Satisfaction
STANIFORTH\ have definitely maximised on PR opportunities for us, resulting in a great increase in coverage appropriate to our brand and target market. They have demonstrated an understanding of our business and our future strategy from day one, and provide an extremely professional and effective service from a proactive, dedicated and friendly team.