Challenge
To create a campaign to engage the UK's academic institutions more closely with the Education UK campaign - part of the Prime Minister's Initiative to recruit international students to the UK. We also needed to help the UK's current international students feel more valued.

Mechanic
We devised and organised a competition inviting students to write a 'letter home' to highlight the positive benefits of studying in the UK.

Results
A record 2,340 students entered, representing 142 nationalities and more than 300 academic institutions.

Client Satisfaction
"STANIFORTH\'s strategic and creative ability together with the team's versatility and organisational strengths have been instrumental in driving our international marketing activity forward."