Challenge
To position Brother as the first choice office equipment partner for home-workers.

Mechanic
We created a communications campaign around tele-working. News generation highlighted the benefits of home working across the media. On-line, we developed text for a www.brother.co.uk sub-site to establish/support a home-working community, and in print we developed a Brother branded publication to support tele-workers/promote products.

Results
High profile National Media Coverage.

Client Satisfaction
"An integrated and effective campaign clearly aligned to our sales objectives."